Creative Brief & Advertisement

Gorilla Mind, a supplement company, is launching Lucky Lemon, a new flavor in their ready-to-drink product line of energy drinks. For their social media campaign, an announcement post has already been created, as well as a follow-up post to provide further details with the product's benefits. A new social media advertisement is needed to capture attention and continue with driving product awareness.

Audience: Adults 18+ who need easily-accessible energy of the zero-sugar variety. From avid gym-goers to tired moms, this product has a broad audience.

Action Goal: Drive audience to purchase the new flavor.

Product Benefits: Focus, potent energy, and mental clarity in a crisp, new flavor that contains no sugar.

Business Objective: Build brand awareness, drive audience to try the new flavor, and increase sales.

Tone: Light, witty, memorable.

Deliverables: Advertising imagery for social media post (Instagram).

Mandatory Elements: Product imagery.