Creative Brief & Social Media Advertisement

Frida Baby, a baby product company best known for their Nose Frida, created a tool to help parents provide comfort to their gassy/colicky babies. This tool is known as Windi, The Gaspasser. A social media graphic was to be created. 

Audience: Parents and guardians of babies, particularly those with colic or gas problems.

Action Goal: Create a memorable ad for product awareness.

Product Benefits: Safe and effective colic and gas solution for babies.

Business Objective: Build brand awareness through memorable content, thus increasing sales.

Tone: Humorous, friendly, cheeky.

Deliverables: Advertising imagery for social media post (Instagram).

Mandatory Element: "Frida Baby" name on graphic.